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              Regional Intergration of Nanjing, Zhenjiang, Yangzhou

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              Event Culture

              Benefited from the nature and historic culture, 2019 Yangzhou Jianzhen International Half Marathon & National Half Marathon Championships is born under a lucky star. Benefited from the special project of the City marathon, 2019 Yangzhou Jianzhen International Half Marathon & National Half Marathon Championships is equipped to show the full extent vividly of the city glamour.

              After 12 years of time, Yangzhou Jianzhen International Half Marathon & National Half Marathon Championships, insisting the aim “Leading by spirit, Holding by Culture, highlighting the history, Integrating into the City”, and pioneering the strategy “Fabulous People, Fantastic City, Famous Race”. In the name of the event, we chose the Marathon Race which is compounded named by the iconic historic figure of the city and the city itself, which is the only one in China. And we lead the development direction by using culture as a flag. On the setting of the routes, taking the quick change of the city development into account, on the basic of the traditional landscape sports, we adopt the propaganda slogan of the competition “From ancient times to the present” and dig out the culture appeal “Tang poem permeates the historic Guangling, marathon motivates the modern Yangzhou”. Therefore, 2019 Yangzhou Jianzhen International Half Marathon & National Half Marathon Championships has already become a Sports event with independent intellectual property rights which is rare in China.

              Looking through the developing state of international and national marathon races, how can 2019 Yangzhou Jianzhen International Half Marathon & National Half Marathon Championships hold a place in the competitive environment of the superior? We regard it as “Culture is the soul, and brand is the bone”. Without the support of culture, the race will lack internal force, which is difficult to sustain ; Without the brand effect, the race will lack external force, which is difficult to strengthen. The brand operation is based on essence of the event culture, only do the game brand and sports culture interact each other in virtuous cycle, can we make the construction of 100-year competition. For this purpose, 2019 Yangzhou Jianzhen International Half Marathon & National Half Marathon Championships devotes itself to building its band based on the culture. Teachers and students from more than one hundred higher institutions competed in the race throughout the year, which creates new elements and new vitality to event features. The event is televised live by CCTV and aerial photo and is burnished by cultural activities such as live commentary by famous scholars, foreign diplomats’ inspect and learning from each other’s work by invitation and so on, guaranteeing the maximization and optimization of the function of the city card. Planning to host the Marathon carnival activities, Marathon theme party, Marathon photography contest, Marathon essay activities, successfully created the figure of cultural events; “Healthy, Green, Cultural, High-quality”. In a manner of speaking, the cultural characteristics of 2019 Yangzhou Jianzhen International Half Marathon & National Half Marathon Championships is reflected in the aim of holding the competition, the design of the routes, the organization of activities, media communication and various of other parts. On account of all kinds of efforts above, 2019 Yangzhou Jianzhen International Half Marathon & National Half Marathon Championships is fortunate to be the third Gold Label Race of half marathon in Asia, and first to China. We consider that it’s the event culture that made Yangzhou Jianzhen International Half Marathon & National Half Marathon Championships the Gold Label Race. Let the scenery help the race, and make the race build the scenery, leading by spirit and holding by culture. The prospect of Yangzhou Jianzhen International Half Marathon & National Half Marathon Championships is cheerful and its development potential is great.

              YANGZHOU JIANZHEN INTERNATIONAL HALF MARATHON
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